Built for Founders Who Still Carry Every Big Deal

At some point, every growth-minded company hits the same wall.

You’ve got a great product. You’ve built a reputation. You’re no longer chasing survival – you’re chasing scale.

But sales still runs on instinct.

Deals depend on a handful of people.

And despite all the effort, growth feels fragile – a good quarter here, a dry spell there.

That’s where Sales Velocity comes in.

We build the Sales Velocity OS™ – the operating system that makes sales run like the rest of your business: structured, measurable, and scalable.

What We Do

We help entrepreneurial businesses build a repeatable, data-led sales function – one that creates predictable growth instead of founder-dependence.

Our clients are typically running on EOS® or a similar framework, where the rest of the business has clarity and rhythm – but sales still feels like organised chaos.

We install the missing layer.

The same discipline EOS brings to operations, we bring to sales.

Why It Exists

Sales is often the last part of the business to mature.

Founders pour process and structure into every department – except the one that pays for all the others.

Typical problems look like this:

These problems aren’t random. They’re systemic.

And they all stem from the same thing: no operating system for sales.

The Sales Velocity OS™

The Sales Velocity OS™ is built around five interconnected pillars. Each one acts as a subsystem that powers predictable, scalable sales.

Together, these pillars turn “sales chaos” into a controlled operating rhythm. It’s the difference between hoping the month ends well and knowing it will.

1. Positioning – Market & Offer

Most sales issues start higher up than people think.

If prospects aren’t converting, it’s usually not a “closing problem.” It’s a positioning problem.

The Market & Offer pillar helps you define who you serve, what you sell, and why it’s compelling – in simple, practical language that salespeople can use in the field.

We clarify your:

• Ideal Client Profile (ICP): Who you should and shouldn’t sell to.

• Core Problem: What pain they actually feel (not what you think they do).

• Unique Mechanism: What makes your offer stand apart in a sea of sameness.

• Value Narrative: How to communicate value in a way buyers believe and remember.

Example Outcome:

“Instead of generic pitch decks, your team has clear, tested talk tracks that open doors and shorten cycles.”

When your message is sharp, everything else gets easier – lead quality, confidence, win rates, pricing power.

That’s why we start here.

Learn About Positioning

2. Process – Turn Chaos into Cadence

The second pillar builds the sales process – not as theory, but as a living, breathing sequence your team follows every day.

We map out the entire buyer journey and define what “good” looks like at each stage.

Core Elements:

• Clear qualification framework (so reps chase the right deals)

• Consistent pipeline stages with clear entry and exit criteria

• Defined playbooks for calls, demos, proposals, and follow-up

• Automated CRM triggers that support, not slow, your team

We don’t just document the process. We embed it.

That means training, role-playing, dashboards, and management rhythms that make it real.

The outcome?

Sales stops being art and starts becoming applied craft – measurable, teachable, scalable.

Learn About Process

3. People – Build a Team That Can Sell Without You

A process is only as strong as the people who run it.

This pillar focuses on building the structure and capability of your sales team so performance doesn’t hinge on personality or heroics.

What We Cover:

• Clear org design (roles, accountability chart, commission logic)

• Recruiting frameworks for consistent hiring

• Practical onboarding plans so new reps ramp fast

• Coaching cadences that turn feedback into growth

We’re not recruiters – we’re architects of sales effectiveness.

Whether you have one rep or twenty, we design a structure where everyone knows their seat, their number, and their playbook.

When the right people are doing the right things, in the right rhythm – results compound fast.

Learn About People

4. Performance – Make Sales Transparent and Accountable

You can’t manage what you can’t see. Most leadership teams fly blind when it comes to sales performance.

The Performance pillar gives you visibility and control – without micromanagement.

We build a Sales Scorecard that tracks the handful of metrics that truly drive results.

We pair this data with a meeting rhythm that turns insight into action:

• Weekly pipeline reviews

• Monthly performance reviews

• Quarterly strategy resets

Sales stops being “a mystery” and starts being a managed discipline.

Learn About Performance

5. Planning – Create Predictable, Aligned Growth

The final pillar connects sales to the company’s wider direction.

It ensures sales Rocks, metrics, and targets all roll up to the Vision/Traction Organizer (V/TO) or strategic plan you already run on.

We translate big goals into clear, measurable milestones – owned by the sales function.

How It Works:

• Annual sales strategy aligned with leadership goals

• Quarterly Rocks broken into tactical priorities

• Weekly accountability meetings with clear KPIs

• Scorecards that feed directly into L10s or leadership huddles

The result is an integrated system – where leadership, marketing, and sales pull in the same direction, with no wasted motion or competing agendas.

Learn About Planning

EOS + Sales Velocity OS™

Many of our clients already run on EOS (Entrepreneurial Operating System®).

It’s a powerful framework for clarity and accountability – but EOS stops at the departmental level.

We make it operational for sales.

Together, EOS and Sales Velocity OS™ form one unified operating rhythm – vision at the top, traction at the front line, all connected through sales.

Learn About EOS

The Payoff

When the system is live, the change is visible everywhere.

Aligned Priorities

Leadership, marketing, and sales all pull toward the same goals – not in silos or personal targets.

Consistent Execution

Plans don’t gather dust; they’re lived weekly through dashboards, playbooks, and scorecards.

Predictable Progress

Revenue becomes measurable and forecastable. You know if you’re ahead or behind in real time.

Real Accountability

Missed goals aren’t surprises – they’re spotted early and corrected fast.

When sales has an operating system, confidence replaces chaos. Meetings sharpen up. Decisions get easier. Energy rises across the team.

How We Work

We don’t do “consultancy theatre.”

We work side-by-side with leadership and sales teams to design, install, and embed the OS inside your business.

Our process runs through three core phases:

We operate like an internal sales ops partner – working hands-on with your team to make the system live, not just documented.

Learn About Us

Who It’s For

The Sales Velocity OS™ is designed for growth-stage SMEs who are serious about scaling without losing control.

You’ll get the most value if:

• You’re a founder or MD still carrying the biggest deals.

• You’ve got 2–20 salespeople but inconsistent results.

• You’ve implemented EOS or another framework and want sales aligned.

• You’re tired of “hero sales” and want systemic performance.

• You want to build a repeatable sales engine before hiring more people.

Our clients span industries – from tech and manufacturing to professional services – but they share the same DNA: they value process, performance, and predictability.

Book a Discovery Call

Real Outcomes

We’ve helped companies:

• Double win rates by tightening qualification and messaging.

• Cut average deal cycles by 40% through process clarity.

• Achieve accurate revenue forecasts for the first time.

• Scale from founder-led to fully autonomous sales teams in under 12 months.

• Build rep scorecards and dashboards that leadership trusts.

These aren’t random wins. They’re the result of building a system where:

• Everyone knows their number.

• Everyone follows the same playbook.

• Everyone improves through rhythm, not luck.

The Difference Between a Salesperson and a Sales System

A salesperson wins deals.

A sales system builds a company that wins – again and again.

• When sales depends on individuals, results fluctuate.
• When it runs on a system, results compound.

That’s what the Sales Velocity OS™ delivers.

A structured, measurable, performance-driven approach that turns sales from a personality game into a predictable machine.

Why It Works

We’re operators, not theorists.

Our frameworks are battle-tested in real sales environments – refined through hundreds of calls, meetings, and playbook iterations.

We combine:

• First-principles thinking: Every system starts from what actually drives results.

• Operator experience: Built by people who’ve run P&Ls and carried quotas.

• Behavioural insight: How humans actually buy, decide, and commit.

• Simple language: No corporate fluff or guru talk – just clarity and structure.

Our mission is simple:

To help entrepreneurial companies treat sales as a craft – measurable, coachable, and scalable.

What Makes Us Different

We don’t disappear after the strategy session.

We build your sales operating system with you, then teach your team how to run it.

Because process without ownership fails – and ownership comes from involvement.

What You Get

A complete, working Sales Operating System, including:

✅ Sales Playbook
✅ Qualification Framework
✅ CRM Stage Definitions
✅ Weekly Sales Scorecard
✅ Rep KPIs and Targets
✅ Team Structure & Roles
✅ Coaching Cadence
✅ Sales Rocks and Milestones
✅ Leadership Dashboards
✅ Performance Rhythm Guide

Everything documented, installed, and lived weekly inside your business.

The Endgame – Sales That Run Without You

The ultimate test of a sales system is simple:

“Can the business keep selling at the same pace without the founder in the room?”

When that’s true, you’ve achieved real scale.

Sales Velocity exists to make that happen.

We turn founders into CEOs again – leading, not chasing deals.

FAQ’s