Sales Velocity Sales System

Sales Operating System

EOS for Sales. A Missing Layer, Now Installed.

Every business runs on systems. Finance has rules. Operations has checklists. EOS gives structure to the company as a whole.

But sales? For too many B2B SMEs, sales still runs on hope, hustle, and “whatever the top rep is doing this month.”

That’s why we built the Sales Velocity OS™ – the missing operating system for sales.

It gives your team clarity, process, and accountability so sales runs as smoothly as the rest of your business.

👉 From founder-led chaos to a repeatable, scalable sales engine.

Book a Fit Call Installing Fundamentals
Sales Velocity Wheel

Why Sales Breaks Down in £1M–£20M Businesses

The Reality Today 👀

Every founder knows the story:

  • You still carry every big deal.
  • The pipeline swings from feast to famine.
  • Training gets forgotten by Monday morning.
  • CRM data is junk – activity without insight.
  • Sales meetings are full of noise, not clarity.
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The Fix ⚙️

It’s not effort that fails. It’s the lack of a system.

The Sales Velocity OS™ installs that missing system:

  • One repeatable path for winning deals.
  • A live playbook reps actually use.
  • Clear metrics that roll up to leadership.
  • Weekly rhythms that keep the team aligned.
  • Founder freedom: the team closes, not just you.

What Is the Sales Velocity OS™?

A complete framework for running sales with the same discipline as finance and operations. It turns “best efforts” into a clear, repeatable way of working.

The Five Pillars ⛓️

  • Positioning – who you serve, what you sell, why it’s compelling.
  • Process – one repeatable path to win deals.
  • People – right roles, right seats, coached to standard.
  • Performance – metrics that matter, tied to company goals.
  • Planning – direction, cadence, accountability.

Each pillar plugs into the others. Together, they form the Sales Velocity OS™.

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How it runs day-to-day 👍

  • Positioning – crisp ICP, value props, battle cards embedded in the playbook.
  • Process – defined stages with exit criteria; discovery – demo – proposal – close.
  • People – role clarity, 30/60/90 onboarding, weekly coaching & role-plays.
  • Performance – scorecards, forecast rules, activity baselines that roll up to revenue.
  • Planning – quarterly priorities, weekly meeting rhythm, visible commitments.

Outcomes

  • One system your team actually follows.
  • Faster ramp, higher win rates, cleaner forecasts.
  • Founder freedom: sales runs without heroics.

How It Works in Practice

  • Positioning – no more vague ICPs or fluffy messaging. Sharp positioning that resonates, backed by playbooks and battle cards.
  • Process – from discovery to close, your team follows one path with clear exit criteria. No shortcuts, no ambiguity.
  • People – structured onboarding, coaching, and role clarity so star players stop carrying the team.
  • Performance – scorecards and KPIs that ladder up to revenue, not vanity activity.
  • Planning – cadence of reviews and accountability rhythms that keep sales aligned with the wider business.
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The Sales Velocity OS™ doesn’t live in a static PDF.

It runs inside your daily rhythm:

  • Reps know exactly what to do at each stage.
  • Managers coach against one common standard.
  • Leadership gets visibility into what’s working.
  • Sales meetings shift from noise to clarity.
  • The business runs on process, not personality.

Outcome: a system your team follows instinctively – one path, one language, one rhythm.

Why the Sales Velocity OS™ Works

Simple

It’s Simple.

No jargon, no 400-page manuals. We strip sales down to first principles so your team can act without confusion.

Simplicity means adoption – the system becomes muscle memory, not another playbook that gathers dust.

Practical

It’s Practical.

Tools and templates that reps actually use. Every script, framework, and scorecard has been tested in the field, not dreamt up in a workshop.

Your team gets assets that plug straight into calls, emails, and meetings – practical tools that drive behaviour today.

Proven

It’s Proven.

Built from years of field experience with B2B SMEs. We’ve seen the same bottlenecks in manufacturing, tech, and services, and solved them the same way – with clarity and rhythm.

The Sales Velocity OS™ is the distilled version of what consistently works in the £1M–£20M range.

It’s Aligned.

Designed to dovetail with EOS – not compete with it. EOS provides the company-wide structure; the Sales Velocity OS™ provides the missing layer in sales.

The two systems complement each other so leadership finally gets traction everywhere, including the revenue engine.

Sticks and scales

It Sticks & Scales.

This isn’t a quick-fix training course. Training fades; systems endure.

Once installed, the Sales Velocity OS™ runs in the background, keeping sales consistent no matter who’s on the team.

Sales Velocity Wheel

Key Components of the Sales Velocity OS™

Positioning & Offer

Positioning & Offer

Sharp focus on who you serve, what you sell, and why it’s compelling. ICPs defined, value props crystal clear, and battle cards that make you stand out against competitors.

Explore Positioning & Offer
Sales Process Design

Sales Process Design

A clear, repeatable path that mirrors the buyer’s journey. From discovery to close, every stage has exit criteria so nothing falls through the cracks.

Read about Sales Process
Sales KPIs & Performance

Sales KPIs & Performance

Forecasts that mean something, scorecards that show progress, and activity baselines tied to revenue. Sales meetings stop being noise and start driving clarity.

See Sales Performance

Sales Team & Roles

The right people in the right seats, with role clarity and manager coaching guides that stop everything resting on star players.

Learn about Sales People
Sales Planning & Cadence

Sales Planning & Cadence

Quarterly priorities and weekly rhythms that keep momentum. No more drift, no more feast-and-famine swings – accountability is baked in.

Discover Sales Planning

The Sales Playbook

Your live operating manual for how sales is done. Scripts, templates, objection handling, stage gates, metrics – everything codified into one system the team actually uses.

Explore the Sales Playbook

The Payoff of Installing the Sales Velocity OS™

Predictable Growth.

No more rollercoaster pipelines. With a repeatable process and clear metrics, revenue stabilises and scales on rhythm, not luck.

Founder Freedom.

The team closes deals without leaning on you. You move from being the bottleneck to running a sales function that works without your daily intervention.

Team Alignment.

Everyone speaks the same language, follows the same process, and knows what “good” looks like. Misalignment disappears; collaboration strengthens.

Clarity at the Top.

Leaders finally see what’s working, what’s not. Decision-making stops being guesswork and starts being driven by data that everyone trusts.

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Sales Velocity OS™

Real-World Impact

£12M Manufacturer

Reduced reliance on one “hero” rep. Now 4 out of 5 reps consistently hit target, creating stability the business had never seen before.

£8M Consultancy

Pipeline meetings cut from 90 minutes of noise to 30 minutes of clarity. Leaders finally had the visibility they needed without wasting time.

£15M SaaS Scale-up

Forecast accuracy improved by 40% after installing the Sales Velocity OS™ metrics. The board gained confidence in projections for the first time.

The common thread?

  • Consistency – one way of working that sticks.
  • Scalability – growth not dependent on star players or founder heroics.
  • Confidence – leadership finally trusts the data and the system behind it.

Outcome: Sales stops being the weak link. It becomes the growth engine.

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The Sales Velocity OS™ and EOS: Designed to Fit Together

EOS gives you the foundation:

Vision, traction, accountability across the business.

V/TO defines the “what.”

It sets the destination and the goals.

L10 meetings track the “score.”

They create rhythm and visibility for leadership.

Right People, Right Seats.

The structure ensures people are aligned to roles.

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The Sales Velocity OS™ adds the missing layer for sales.

Process, playbooks, and performance management that install clarity inside the revenue engine.

Sales Velocity OS™ delivers the “how.”

It turns strategic goals into day-to-day sales actions.

Sales Velocity OS™ ensures the data is accurate.

Your L10 scorecard now reflects sales reality, not guesswork.

Sales Velocity OS™ clarifies roles inside sales.

Managers coach, reps execute, leaders get visibility.

Together, EOS and the Sales Velocity OS™ make the whole business – including sales – run smoothly.

FAQs: The Sales Velocity OS™

It’s a framework that installs clarity, process, and accountability in your sales function. Think EOS, but for sales.

The playbook is one part – the process and tools. The Sales Velocity OS™ is the complete structure: playbook, process, people, performance, and plan.

No. It works standalone. But it dovetails perfectly with EOS companies.

Typically 3–6 months to fully install, depending on team size.

Yes – because it’s simple, practical, and built with their input. Not a top-down PDF.

B2B SMEs between £1M–£20M turnover. Big enough to need a system, small enough to adopt fast.

Better win rates, faster ramp times, consistent forecasts, reduced founder reliance.

No – it makes training stick by embedding it into a live system.

Yes – we map the process and playbook into your CRM stages.

We’re operators, not gurus. The Sales Velocity OS™ is built from the field, tested in real SMEs, and designed to be lived, not just taught.