The 2025 EOS® European Conference in London has just wrapped – and what a two days it was.
Hundreds of founders, CEOs, and leadership teams came together to share, learn, and connect around one mission: building better businesses through structure, clarity, and accountability.
For Sales Velocity, being a Silver Sponsor at this year’s event was more than a branding moment.
It was a chance to engage deeply with the very community our work exists to support – entrepreneurial companies using EOS to bring order to complexity and traction to growth.
And what a response it was.
We met dozens of business owners and sales leaders who were generous, open, and refreshingly honest about their journeys.
They spoke passionately about how EOS had transformed their leadership teams, created focus, and instilled rhythm across their operations.
They also shared a recurring theme: now that their business runs on EOS, they’re ready to give sales that same level of structure and predictability.
Shared DNA: System Thinkers Who Value Clarity
From the very first conversation, it was clear that the EOS community shares the same DNA as Sales Velocity.
They think in systems. They lead with rhythm. They care deeply about clarity.
What many of the founders told us is that, since implementing EOS, they’ve been able to step out of the day-to-day of operations – but they still find themselves pulled into the commercial side.
Not because EOS doesn’t work – far from it.
It’s because once a business reaches clarity operationally, it naturally exposes the next opportunity: to bring that same discipline to sales.
That’s exactly where Sales Velocity OS™ fits in.
We’re not an alternative to EOS.
We’re an extension of its philosophy – applying its principles specifically to the sales function.
Book a Discovery CallA Stand Built on Conversation, Not Collateral
Over the two days, our stand became less of a booth and more of a conversation hub.
Kevin Tuffney (COO & Co-Founder), Oliver Tuffney (CEO, Co-Founder & Head Coach), and Jared Jess-Cooke (Sales Coach) spoke with leaders from every industry imaginable – from tech and manufacturing to professional services and construction.
Every discussion followed the same spirit that defines EOS: humility, openness, and a shared drive to improve.
“It was energising,” said Oliver. “People weren’t looking for quick wins. They were looking for frameworks they could embed into the way they already run their business.”
“We met founders who’ve mastered operational structure through EOS,” added Kevin. “They were simply ready to extend that same structure into sales — to make it measurable, repeatable, and less reliant on individuals.”
The alignment was obvious.
Sales Velocity and EOS don’t speak different languages – they complete each other’s sentences.
34 Appointments and a Clear Message
By the end of the conference, 34 companies had booked Learning Sessions with our team.
That’s 34 founders, CEOs, and sales leaders committed to taking the next step – not to fix what’s broken, but to level up what’s already working.
Each of these sessions will explore how to embed sales structure inside an EOS-driven company:
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How to align the sales process with the company vision and Rocks.
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How to make scorecards track the right leading indicators.
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How to build a repeatable sales rhythm that fits seamlessly with L10s.
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How to ensure everyone in sales has clarity, accountability, and confidence.
This isn’t about adding a new system – it’s about deepening EOS traction in sales.
Book a Discovery CallThe Next Frontier for EOS Companies
Every conversation we had confirmed the same reality: EOS has transformed how companies operate.
It’s created clarity, alignment, and accountability from the top down. It’s helped founders step back and build leadership teams that truly lead.
And now, the same founders are asking:
“How do we bring that same level of clarity to the front line – to our sales team, our pipeline, our forecasts?”
The answer isn’t to change EOS.
It’s to give sales its own operating rhythm within the EOS framework.
That’s what the Sales Velocity OS™ delivers.
The Five Pillars That Make Sales Work Like the Rest of the Business
At the heart of Sales Velocity is a simple idea: sales should be as structured and accountable as any other function.
Our Sales Velocity OS™ is built around five practical pillars that fit naturally into the EOS mindset:
Pillar | Focus | Outcome |
Define who you serve, what you sell, and why you win | Clear messaging that attracts the right customers | |
Map and embed a repeatable sales process | Consistent performance across every rep and region | |
Structure your sales team for scale | The right people in the right seats, with the right targets | |
Build transparent scorecards and metrics | Data that drives action, not just reporting | |
Align sales Rocks and strategy with EOS | Predictable, accountable growth quarter after quarter |
Each pillar mirrors EOS principles: clarity, accountability, and rhythm. It’s not a competing framework – it’s a practical sales extension built for businesses that already think in EOS.
Book a Discovery CallEOS and Sales Velocity: One Operating Rhythm
When you combine EOS with Sales Velocity, the result is a single, unified rhythm – from vision to revenue.
| EOS Component | Sales Velocity Complement |
|---|---|
| Vision/Traction Organizer (V/TO) | Sales strategy and positioning |
| Rocks | Quarterly sales priorities |
| Scorecard | Leading sales KPIs |
| L10 Meetings | Weekly sales performance cadence |
| Accountability Chart | Defined sales structure and ownership |
The integration is seamless.
Leaders don’t need to learn a new language – they simply extend the one they already speak.
What We Heard From the EOS Community
The stories we heard were inspiring.
A manufacturing founder who used EOS to reduce chaos in production but now wants to forecast revenue with the same confidence.
A professional services CEO whose leadership team runs L10s like clockwork – but whose sales meetings still rely on gut feel.
A tech company whose Rock discipline is strong, but who needs clarity on how to break annual sales goals into weekly action.
None of these are problems.
They’re natural next steps – signs that EOS has already built a foundation strong enough to expand upon.
Book a Discovery Call“That’s the beauty of EOS,” Jared said. “It creates the conditions for improvement. Once the company has clarity, sales is the next logical system to refine.”
Predictability: The New Measure of Sales Health
The EOS community knows better than anyone that success isn’t about activity – it’s about outcome and accountability.
When we install the Sales Velocity OS™, sales becomes just as predictable as operations.
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Scorecards show what’s happening in real time.
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Rocks and milestones track progress toward quarterly sales goals.
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L10s become performance conversations, not updates.
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Sales teams operate with rhythm, ownership, and confidence.
The result is a sales function that runs on system, not personality – freeing founders to lead instead of firefight.
The Energy in the Room
The atmosphere at the London conference was electric – a blend of learning, honesty, and momentum.
From the main stage to the breakout sessions, every conversation was about one thing: traction.
How to get it, keep it, and use it to build stronger, more scalable companies.
We were surrounded by people who live the same values we do – curiosity, structure, continuous improvement.
“The EOS community is special,” Oliver said afterwards. “There’s no ego. Just leaders genuinely trying to make their businesses better.”
That’s why we left the event so energised – not because of the 34 appointments, but because of the shared mindset we saw in every discussion.
From Learning to Implementation
Over the coming weeks, those 34 Learning Sessions will turn into tailored implementation plans.
Each company will work through the Sales Velocity Diagnostic, a simple but powerful scorecard that assesses where their sales system currently sits across the five pillars.
That insight forms the roadmap for installing the Sales Velocity OS™ inside their existing EOS rhythm – linking sales activity directly to the company’s Vision, Rocks, and Scorecard.
It’s practical, measurable, and familiar.
Every leadership team leaves with tools they can immediately embed into their next L10 or quarterly review.
Book a Discovery CallReal Impact, Real Alignment
For companies running on EOS, adding a structured sales operating system has tangible impact:
| Before | After |
|---|---|
| Founders pulled back into deals | Sales team runs independently |
| Sales meetings inconsistent | Weekly rhythm aligned with L10s |
| Forecasts based on optimism | Forecasts based on leading data |
| Inconsistent messaging | Unified talk tracks and playbooks |
| Reactive performance | Predictable, coachable performance |
It’s not about changing culture – it’s about reinforcing it.
Sales becomes part of the same disciplined cadence that already powers the rest of the business.
Gratitude to the EOS Community
We want to thank every founder, implementer, and team member who took the time to speak with us at the conference.
The honesty, curiosity, and collaboration we experienced over those two days were outstanding.
You reminded us why we built Sales Velocity in the first place – to serve ambitious, system-driven leaders who believe in clarity and continuous improvement.
To the event organisers and the EOS community: thank you for creating an environment where ideas grow, partnerships form, and better businesses are built.
Book a Discovery CallWhat’s Next
Our focus now is to help the 34 companies we met take immediate action – building out their sales structure so it matches the maturity of their EOS systems.
From playbooks and scorecards to coaching cadences and Rocks, we’ll be embedding the Sales Velocity OS™ in a way that complements every layer of their existing rhythm.
As those systems go live, they’ll start seeing what we call sales traction – predictable, measurable progress that compounds quarter after quarter.
And we’ll continue to work closely with the wider EOS community to share learnings, frameworks, and results that strengthen the link between operational traction and sales performance.
Closing Thought
The EOS European Conference 2025 wasn’t just an event – it was a reminder of what’s possible when structure meets ambition.
EOS has changed the way entrepreneurial companies run.
Sales Velocity exists to help those same companies sell with the same level of clarity.
Together, they form one complete rhythm – vision, traction, and now, predictable revenue.
We’re proud to be part of that journey.
And we’re excited to help every founder, CEO, and sales leader we met in London take their next step toward sales that run on system, not stress.
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